Traffic is not the point.
Sessions, impressions and followers are inputs. The only number that settles an argument is the one at the bottom, and it can be attributed.
Four steps, in order.
Attribution
Every channel tagged end to end, so a sale can be traced to the campaign, the page and the query that produced it.
Conversion
Testing the specific steps where people drop out. Small fixes at high-traffic moments move more revenue than redesigns.
Commerce infrastructure
Payments, inventory and fulfilment that hold up when a campaign works. Growth exposes whatever is fragile.
Reporting
One dashboard the finance team and the marketing team both trust, because it reconciles to the ledger.
The teams that deliver it.
Have something worth building?
Tell us what you’re working on. Still deciding? Bring the challenge instead — 30 minutes, no brief, no budget, no pitch.